How Do I Price My Home to Sell in Lancaster?

Price is the first thing sellers ask me about. I'm Jill Howell with Howard Hanna Real Estate Services, and I help people sell in Lancaster, Pickerington and Canal Winchester. Here is how I approach it.

Before we talk numbers, I ask what is prompting the sale and what your ideal timeline looks like. The best pricing plan starts with your priorities.

I bring a comparative market analysis, or CMA. That is a comparison of your home to similar homes nearby. Sold homes show what buyers actually paid.

If a similar home is still on the market, that is the home buyers will compare yours to. We look at it together, along with the features that set your property apart.

I show you the price I suggest and how I got there. The goal is to attract serious attention and put you in a strong position to negotiate.

Buyer activity and feedback show how the market is responding, and we adjust if we need to.

Thinking about selling in Lancaster, Pickerington or Canal Winchester? Tell me about your home and we'll start with your goals. You can also read how I sell, step by step, or find out what your home may be worth.

This post describes my general process. It is not legal, tax or lending advice.